The Sustainability Framework seeks to give meaning to the Australian egg industry’s objective of farming eggs for Australians in a manner that is socially, environmentally and economically responsible.

The Sustainability Framework process involves:

• Tracking of public views on the impacts and contributions of the egg industry to identify issues of interest to the public
• Engagement with the public on issues of interest
• Demonstrating how the egg industry is addressing issues of interest
• Transparent reporting of industry progress in key areas

The process is driven by independent social science research developed by the CSIRO and now continued by VoconIQ. Working with the social science researchers, Australian Eggs developed an annual cycle of activity to ensure that the process was effective and transparent. Full details of these steps are available on Australian Eggs' website and an outline can be seen in the image below.

The research program has been undertaken annually since 2018. The Sustainability Framework process has been very productive, allowing the egg industry to identify priority issues for the community and chart a course to align with community expectations. In each subsequent year of community research conducted, there is an opportunity to build on the insights already provided, as well as repeating elements of the research to track industry performance.